BBA Marketing at Presidency University Bangalore – Admission, Fees, Placements & More

The Bachelor of Business Administration (BBA) in Marketing at Presidency University Bangalore is a prestigious undergraduate program designed to equip students with modern marketing strategies, consumer behavior analysis, branding, digital marketing, and sales techniques. This course provides in-depth knowledge of market research, advertising, public relations, and business development.

This guide covers everything you need to know about the BBA Marketing program at Presidency University Bangalore, including admission procedures, direct admissions, placements, syllabus, fees, and more.

Why Study BBA Marketing at Presidency University Bangalore?

Choosing BBA Marketing at Presidency University Bangalore offers several advantages:

• AICTE & UGC Approved: The program is recognized by AICTE, UGC, and affiliated with Presidency University.

• Industry-Centric Curriculum: Covers topics like brand management, digital marketing, consumer behavior, and advertising strategies.

• Experienced Faculty: Professors with expertise in marketing, advertising, and digital branding.

• Modern Infrastructure: Smart classrooms, marketing labs, and research centers.

• 100% Placement Support: Strong partnerships with top multinational companies and marketing agencies.

• Internships & Live Projects: Hands-on exposure through corporate internships in advertising, digital marketing, and PR firms.

• Affordable Fees & Scholarships: Financial aid and scholarships for deserving students.

BBA Marketing Admission Procedure at Presidency University Bangalore

Eligibility Criteria:

• 10+2 or equivalent from a recognized board with a minimum of 50% aggregate marks (45% for reserved categories).

• Preference for students with Commerce/Business Studies as a subject in 12th grade.

• No age limit for BBA Marketing admissions.

Steps to Apply:

1. Online Registration

2. Application Form: Fill out the form with academic and personal details.

3. Document Submission: Upload marksheets, ID proof, and passport-size photographs.

4. Selection Process: Based on merit, entrance exam scores, or direct admission.

5. Fee Payment: Secure your seat by paying the admission fee.

Direct Admission for BBA Marketing at Presidency University Bangalore

Students who do not wish to go through entrance exams can opt for direct admission based on:

• Academic merit.

• Availability of management quota seats.

• Direct selection for students with exceptional academic records.

Presidency University Bangalore BBA Marketing Admission Without Entrance Exam

Candidates can secure BBA Marketing admission without an entrance exam through:

• Direct admission based on merit.

• Management quota seats.

• NRI & Foreign student quota.

BBA Marketing Fees at Presidency University Bangalore

The fee structure for BBA Marketing at Presidency University Bangalore is as follows:

• Tuition Fees: INR 1,00,000 - 2,00,000 per year (approx.)

• Hostel Fees: INR 80,000 - 1,20,000 per year (including food & accommodation)

• Miscellaneous Fees: INR 15,000 - 25,000 per year

Scholarships are available for academically outstanding and financially weaker students.

BBA Marketing Syllabus at Presidency University Bangalore

The BBA Marketing curriculum is designed to align with the latest marketing industry trends and business practices.

First Year:

• Principles of Management

• Business Communication

• Business Economics

• Financial Accounting

• Organizational Behavior

• Business Mathematics

Second Year:

• Marketing Management

• Consumer Behavior

• Advertising & Sales Promotion

• Digital Marketing & E-commerce

• Retail & Supply Chain Management

• Business Law

Third Year:

• Brand Management

• Market Research & Analysis

• International Marketing

• Social Media & Content Marketing

• Entrepreneurship & Business Strategy

• Capstone Project & Internship

Placements After BBA Marketing at Presidency University Bangalore

Graduates have vast career opportunities in marketing, advertising, digital branding, market research, and corporate sales.

Top Recruiters:

• Google

• Amazon

• Flipkart

• Ogilvy & Mather

• Deloitte

• HDFC Bank

• Infosys

• Tata Consultancy Services (TCS)

Average Salary Packages:

• Entry-Level: INR 5 LPA - 8 LPA

• Mid-Level: INR 10 LPA - 15 LPA

• International Placements: Higher salary packages in USA, UK, Dubai, and Singapore

Presidency University Bangalore BBA Marketing Affiliation

• Affiliated with Presidency University, Bangalore

• Approved by AICTE & UGC

• Recognized by the Government of Karnataka

Presidency University Bangalore BBA Marketing Management Quota Admission

Students who do not meet the regular admission criteria can apply under management quota, which:

• Requires higher tuition fees.

• Has limited seats available.

• Provides a fast-track admission process.

BBA Marketing at Presidency University Bangalore is an excellent choice for students looking to build a career in branding, digital marketing, advertising, and corporate sales. With an industry-aligned curriculum, state-of-the-art facilities, expert faculty, and top-tier placement opportunities, the university ensures that students receive practical exposure and business skills.

Whether you seek direct admission, management quota seats, or admission without an entrance exam, Presidency University provides multiple pathways to excel in the marketing industry.