Join BBA Digital Marketing at Acharya Institute of Graduate Studies Bangalore. Check eligibility, fees, admission process, syllabus, and career scope. Apply now.

The BBA Digital Marketing program at Acharya Institute of Graduate Studies (AIGS), Bangalore is designed for students who want to build a strong foundation in business management along with advanced digital marketing skills. With businesses rapidly moving online, this course prepares students to manage digital campaigns, analyze consumer behavior, and drive online growth.

The program blends core management subjects with practical training in SEO, social media marketing, content marketing, analytics, and e-commerce, making graduates industry-ready.

BBA Digital Marketing Course Highlights – AIGS Bangalore

Course Name: BBA Digital Marketing
Duration: 3 Years (6 Semesters)
Mode: Full-time, On-campus
Affiliation: Bangalore University
Eligibility: 10+2 or equivalent in any stream with English
Career Focus: Digital Marketing, Online Branding, Analytics

The curriculum trains students in modern marketing technologies and tools required by today’s digital economy.

BBA Digital Marketing Admission 2026 – Acharya Institute of Graduate Studies

Admission to the BBA Digital Marketing program is generally merit-based and follows the institute guidelines.

Admission Process

1. Application Submission – Apply online or offline

2. Merit Evaluation – Based on 10+2 marks

3. Document Verification – Academic and ID documents

4. Fee Payment – Confirm admission

Documents Required

• 10th Marks Card

• 12th Marks Card

• Transfer Certificate

• Migration Certificate (if applicable)

• Passport-size Photographs

• Aadhaar Card

Eligibility Criteria

Candidates must have:

• Passed 10+2 / PUC / equivalent from a recognized board

• English as one of the subjects

• Basic interest in business and digital platforms

The program is open to students from Science, Commerce, or Arts backgrounds.

BBA Digital Marketing Fees – AIGS Bangalore

The approximate fee structure is:

• Management Quota: ₹90,000 – ₹1,50,000 per year

Note: Fees are indicative and may change. Contact our admission officer for the latest update.

BBA Digital Marketing Syllabus Overview

The course integrates business fundamentals with specialized digital marketing modules.

Core Management Subjects

• Principles of Management

• Business Economics

• Financial Accounting

• Marketing Management

• Organizational Behavior

• Business Communication

Digital Marketing Specializations

Students receive hands-on training in:

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing

• Content Marketing

• Email Marketing

• Web Analytics

• E-commerce Management

• Digital Advertising

The program focuses on real-world applications using modern digital tools and platforms.

Why Choose BBA Digital Marketing at AIGS?

✔ Industry-oriented curriculum aligned with current marketing trends
✔ Practical training in digital tools and analytics
✔ Experienced faculty with academic and industry exposure
✔ Internship opportunities with marketing agencies
✔ Strong placement assistance
✔ Modern campus infrastructure

Students also benefit from exposure to cloud-based digital marketing certifications and industry projects in many modules.

Career Scope After BBA Digital Marketing

Digital marketing is one of the fastest-growing career domains. Graduates can work in:

• Digital Marketing Executive

• SEO Specialist

• Social Media Manager

• Content Strategist

• Performance Marketing Executive

• Digital Marketing Analyst

• E-commerce Executive

With most businesses expanding online, demand for skilled digital marketers continues to rise across industries.

Higher Studies Options

After completing BBA Digital Marketing, students can pursue:

• MBA in Digital Marketing

• MBA in Marketing

• PG Diploma in Digital Marketing

• Professional certifications (Google, Meta, HubSpot)

Higher studies can significantly enhance career growth and salary potential.

Final Words

The BBA Digital Marketing at Acharya Institute of Graduate Studies Bangalore is an excellent choice for students who want to combine business knowledge with future-ready digital skills. With practical exposure, industry-aligned curriculum, and strong career opportunities, the program prepares graduates to thrive in the rapidly evolving digital economy.